Volcan Di Mi Tierra

Möet-Hennessy’s first foray into the world of Tequila.
 Priced in the premium bracket, this was a project a year in the making and still ongoing.

Built from scratch as we acted as creative consultants, overseeing brand identity and bottle design.

Developed the brand positioning and created a visual universe with editorial photographers Robbie Lawrence, Thomas Brown and James Houston.

 

Identity
Packaging
Brand Universe
Brand Book
Go-to-market plan
Social Playbook
Site design, UX, implementation
 

Role - ECD, CD
Design Director -  Malte Gruhl
AD - Ruben Beddeleem
CW -  Neil Ramanan
CW - Jessica New
AD  - Keilani Mannsfield
Lead Designer - Guilhaume Vallencourt