Psycho Bunny

The original assignment with Psycho Bunny started with strategic positioning and brand campaign development. But, as our relationship developed, I presented a point of view which reimagined their entire identity. Working with Lukas Derkson, and Francisco and Monica at Mogollon we revised the founding logo mark, tweaking the shape and bunny ears. Further refinement in a fresh new font, color and pattern recommendations, and layout guidance. As principle creative lead, I also defined their tone of voice and wrote a new, TOV and brand campaign line - Made for Mischief. The new identity was rolled out across Psycho Bunny's portfolio of global products, digital platforms, and retail outlets.