Apple at Work

Apple has changed the way we live but hasn’t had the same impact on how we work. Using this as our challenge I was part of the team helped bring to life Apple's business platform – Apple at Work.

Our insight started with -  When people love the way they work, they create their best work. Working with carriers like Verizon and Resellers like CDW we started a parntnership to help educate IT decision makers and CTO's Apple could be right for their business. 

The assignment then went to the Apple Store to build awareness around Apple's business offering. 

I was instrumental in developing a long form film - This is Apple at Work which was produced in tandem with the Marcom team at Apple.